Together with the director, Eino Manner, we ideated an elegant atmosphere of style and derive the inspiration from the fashion industry. 

The film takes place in a gray abstract space and tunnel, where the play created by light and color unexpectedly surrounds the actors. This idea of scenery came to us from references of art installations, as the director believes that bringing this kind of approach into a commercial context speaks for the elegance of the phone.

It was shot in a studio where an acrylic two-walled tunnel is built that folds the colors beautifully. At the end of the tunnel is an infinity wall, in front of which stand Jare and Ville (JVG).