The Logi Actions SDK lets developers build their own tools onto Logitech hardware — custom workflows, automations, AI doing the assembly. The power of it is real and completely invisible, and developers see through anything that oversells. So the film had to sit high enough to feel like a vision while staying anchored in work a developer recognises.

We built it around one tool instead of the feature set. A developer prompts an AI for a tool that opens a pull request and handles everything around it — the description, the Jira ticket, the ping to the reviewer. Every developer opens pull requests, and nobody wants to write the description.

The tool then joins the developer's own collection. Some kept private, some published for other builders.

Juho wrote the film — the narrative, the tool the developer builds, and the arc from the prompt to the key press — and set the live action around it: the developer firing a macro from the Keypad, a thumb on the Master 4 haptic ring, taken from the MX films and used as bookends with one cut in the middle.

Stephan Zammit took it from there and built the visual language, storyboarding the sequence frame by frame before anything moved, then animating it. The build is drawn as a cascade: one prompt branching into steps that wire across GitHub, Jira and Slack, some sequential, some parallel, each lighting as it completes, before resolving into a single module.

Logitech's brand guidelines set the base: dark, precise, iridescent accents against the warm amber of the live action. Within that we had a lot of room to explore.

A 45-second master film and a 15-second cut, delivered in all the aspect ratios the launch needed.

The film ran through the same launch window as the MX Keypad campaign, so the two sit next to each other: the hardware in one, what developers can make of it in the other.