The project was structured between an on-location shoot and creative use of Pentik's archive material. It was important to convey the direct inspiration of nature that is present in all patterns and design language in Pentik's products.

We drew inspiration from the simple and everyday actions we do at home. Setting up a table, arranging items, making the bed. There is unexpected harmony that can be found when paired together with the natural phenomena, the elements and the craft of making the Pentik products.

Photographer Juho Vesanen captured these small and intimate in-between moments during the shoot, which turned out to become an important additional asset for Pentik to use in their social media.