The campaign materials included a series of films, key visual stills, and a custom PR package for select global-scale influencers. The film set was meticulously designed to reflect the world of Hay Day, while Baptiste’s 3D model was carefully crafted under the supervision of the game’s character designer. With the CGI build and execution by Cfx, we transformed the character into a porcelain doll by subtly altering his proportions and textures to achieve an uncanny, tactile feel.

We designed a custom PR package featuring an invitation letter enclosed in a wax-sealed Hay Day envelope, nestled on a bed of faux hay scented with pumpkin spice essential oil. Since the Halloween event centered on players catching ghosts, we included a 3D-printed ghost keychain. Our team handled the entire production process, from the initial box design to the final shipping and logistics.

Since the talent interacted directly with a CGI character, every shot was carefully designed. Bringing a character like Baptiste to life went beyond technical details like the intricate weave of his waistcoat or the delicate crack on his face.

Defining his personality and movement was essential to capturing the right balance of humor and spookiness. This characterization is fully realized in the animation. We applied a subtle stop-motion effect and developed a micro-story where the ghost learns to control the doll, transitioning from clumsy movements toward a more coordinated climax.