When Bou challenged us to create engaging Digital Out-of-Home (DOOH) advertisements for PolyAI in Las Vegas, we jumped at the opportunity. The goal was to produce a campaign that was visually dynamic for high-traffic placements. With Ville Vainio as our lead 3D artist and Palai Studio in Amsterdam responsible for the sound, the entire project came together seamlessly.

The execution of this project required complex technical oversight due to the wide variety of high-impact Las Vegas DOOH placements specified in the brief, placements that also required managing audio in an already noisy street environment. This multi-screen approach, which included iconic structures like the Vegas Pylon and various large format digital marquees, demanded meticulous care to ensure visual consistency and color synchronization across different hardware types.

PolyAI is a leading voice technology company that builds enterprise voice assistants, focusing on creating conversational experiences that sound and feel human. Their mission is to replace ineffective phone menus with intelligent, natural-sounding AI agents that enhance customer experience—essentially, bringing voice AI to the forefront of customer service.