View project:Gucci Vault Art Space
SamsungDigital fashion x Bibi
Agency
Wieden+Kennedy¨
The Mill
Artist
Aliina Kauranne
SERVICES
3D
SamsungDigital fashion x Bibi
01

We embraced the idea that fashion is increasingly present in the online world, not just in physical runways. Beyond face filets, digital fashion can allow one a new level of self-expression.

Our contribution included “Armour of Heart” by designer and artist Aliina Kauranne: a glowing, surreal digital garment that wrapped around the body like a protective aura, equal parts emotional and cybernetic. The piece lived both as an AR filter and a fashion statement, accessible to anyone through the Snapchat camera.

FilmAnimationPhotographyVisual identityExperience designCreative & Art direction