“For me, every great project begins with a sense of truth. Whether it’s a commercial, a music video, or a short film, I always look for something genuine to ground the story. Only then do I start adding the creative layers.”

In recent years, Karim has expanded his expertise to commercial filmmaking, working with brands such as Novelle, Valio, Rockstar and Sokos Hotels. His portfolio also features stylized productions like brand films for HSL and Prisma’s Antti Tapani campaign.

kaverikarim is a one-of-a-kind director and creative, a dream state of mind oriented person as he himself once put it. He only works with projects he believes in, which translates to a palpable sense of commitment in his collaborations. This involvement is reflected in his unparalleled attention to detail, which often leads him handling much of the post-production himself, whether it's an intimate shoot with an artist and a drone or a large-scale commercial production.